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Selling on Sierra Madre Road While La Cumbre Plaza Rebuilds, One Parcel at a Time

Every listing agent working Sierra Madre Road this year has the same paragraph ready for a buyer's disclosure questionnaire: La Cumbre Plaza is being redeveloped, expect some construction activity nearby, here is the disclosure line. That paragraph is accurate. It is also thinner than it looks, and it is thinner in a way that matters more in 2026 than it did two years ago.

The plaza is not one project working toward one finish line. It is three separate projects, on three separate clocks, run by three separate owners who answer to nobody but their own permit calendars. That split did not happen by accident. It happened because in 2023 the county said no to the one thing that would have synchronized them.

The plan the county wouldn't pay for

When the City of Santa Barbara first looked at redeveloping the 31-acre, eight-parcel site, the sensible move was a Specific Plan, a single governing document that would let the six redevelopable parcels move as one coordinated project instead of eight separate landowners each filing their own paperwork. The city asked the Santa Barbara County Association of Governments for $1.1 million to fund that plan. Then-Supervisor Das Williams led the push to kill the request. The funding never came through, and the parcels have been designed and reviewed separately ever since.

Two large residential projects have come out of that split so far. On the south end, the former Sears site at 3845 State Street is now La Cumbre South Homes, a 443-unit rental proposal filed in May 2025. On the north end, the former Macy's site at 3805 State Street is now The Neighborhood at State & Hope, proposed at 642 units in its original 2024 concept and closer to 680 by the time the formal application went in that June. Even the unit count has moved between filings, which tells you something about how unsettled these projects still are.

Neither one is close to breaking ground. The Sears-site proposal went before the Architectural Board of Review in November 2025 and got sent back for a redesign, with board members calling the massing "decidedly vertical" and pushing for a public paseo through the site. Macy's, meanwhile, has a store lease that runs through 2028, so nothing on that parcel can come down before then regardless of how the design review goes.

A third clock is already running and it belongs to neither developer. The Housing Authority of the City of Santa Barbara broke ground on April 22, 2026 on a 45-unit affordable building at 15 South Hope Avenue, funded in part through the city's newly created Local Housing Trust Fund. That project is expected to open roughly 18 months after groundbreaking, putting it on track for late 2027, well before either of the two larger projects has poured a foundation.

None of these three are waiting on each other. None of them share a contractor, a haul route, or a completion date. That is the direct, traceable consequence of a funding request the county turned down three years ago, and it is the piece of context a one-line disclosure doesn't carry.

Project Site Status as of August 2026 What's next
La Cumbre South Homes Former Sears, 3845 State St (9.5 acres) Sent back by the Architectural Board of Review in November 2025 for design revisions Resubmittal, then a return trip through Planning Commission review
The Neighborhood at State & Hope Former Macy's, 3805 State St (8.7 acres) Formal application on file since June 2024; store lease runs through 2028 Demolition cannot begin before the lease ends
15 South Hope Avenue Vacant lot near the plaza Broke ground April 22, 2026 Construction underway, expected to open around late 2027

What Sierra Madre Road sellers are actually required to say

California's disclosure law does not stop at the property line. Civil Code Section 1102 requires the Transfer Disclosure Statement to cover material facts affecting a home's value or desirability, and courts have long read that to include known development plans and construction nearby, not just cracks in the foundation. California courts have also found that neighborhood nuisances require disclosure once they rise to a pattern of offensive and noxious activities, and selling a home as-is does not remove that duty.

The practical problem on Sierra Madre Road is that the standard one-liner describes a 2023 assumption, not a 2026 reality. "The mall is being redeveloped" was true when there was one plan on the table. It undersells a situation where a seller actually knows about three unrelated projects moving at three different speeds, one of them already under active construction a few blocks away. A buyer who later learns the specifics, say, that the Sears-site project is mid-redesign after an ARB rejection, or that a four-story building broke ground at Hope Avenue this spring, has a much stronger case that something material went unsaid than if the seller had simply named all three projects and their status at the time of listing.

Why this matters more in 2026 than it did in 2022

In the City of Santa Barbara, the median sale price for a house or planned unit development in May 2026 was $2,160,000, based on county recorder data reported through Fidelity National Title. That figure sits inside a market where inventory has been loosening rather than tightening: the Multiple Listing Service showed roughly a two-month supply of active listings as of June 1, 2026, up from a month and a half at the start of May. Across the broader South Santa Barbara County market, the median single-family sale price for the second quarter of 2026 actually slipped 2% year over year to $2,147,500, even as the average jumped 21% to $3,877,315 on the strength of a small cluster of high-end Montecito closings that pull the average without moving the median.

That gap between average and median is the part worth sitting with. It means the broader, non-luxury price bands where Sierra Madre Road sits are softening in the direction of more negotiating room for buyers, not less. A vague development disclosure tends to survive without much scrutiny in a market where homes get multiple offers within days. It gets tested harder in a market where a buyer has time to research the neighborhood, ask a second round of questions, or request a price adjustment before writing an offer. Sierra Madre Road is entering that second kind of market this year, not the first.

Timing and staging around three schedules that don't talk to each other

Because there is no single completion date to point to, the useful move for a seller isn't promising buyers a finish line that doesn't exist. It's being specific about which of the three projects is active, dormant, or still paperwork-only at the moment of listing, and updating that status if it changes before closing, since the disclosure duty doesn't end when escrow opens.

Before writing disclosure language, it is worth checking the City of Santa Barbara's own La Cumbre Plaza redevelopment page, which posts hearing dates and application status as they change. A comp that closed six months ago may have been written against an entirely different stage of this process than the one active today.

If a showing happens to fall during an active phase, like the Hope Avenue construction currently underway, the better move is to address it directly rather than schedule around it. Buyers looking seriously at Sierra Madre Road have likely already seen local coverage of the groundbreaking, and a seller who brings it up first reads as informed rather than evasive.

A few questions that come up often

Do I have to disclose a project that hasn't broken ground yet, like the Sears-site redesign? Yes, if you know about it. The material fact standard covers known plans under public review, not only active construction. A filed application that's been through a public hearing counts as known.

Will a nearby project like this show up as a discount in my appraisal? Appraisers work from closed comparable sales, not future plans, so a current appraisal typically won't discount for a project still in design review. What it does affect is how a buyer's agent frames an offer once they understand the corridor's status, which is exactly where the disclosure conversation carries more weight than the appraisal does.

My home isn't directly adjacent to the plaza. Does this still apply? The material fact test turns on what a reasonable buyer would want to know, not on exact lot-line distance. If a buyer would reasonably weigh three overlapping projects in the surrounding area into their decision, disclosing what you know protects you regardless of how many parcels sit between your home and the construction fence.

Selling near a redevelopment that's proceeding in pieces takes more than a form letter. It takes someone who's tracked which parcel is doing what, and when, so the paperwork actually matches the neighborhood a buyer is walking into. That's the kind of groundwork David Magid does before a Sierra Madre Road listing ever goes live. If you're weighing a sale on or near this corridor, get in touch to schedule a consultation and get a clear read on where your specific property stands today.

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